The cost of acquisition far outweighs the cost of retention. That fact is so fundamental to business development that entire industries have been built around driving repeat and referral sales. The term “engagement” for savvy marketers isn’t simply about calls and clicks. It’s about connecting with customers, members, and clients with an insightful level of emotional intelligence. Finding out what the caller wants to hear, what the viewer wants to see, and how the buyer expects to be treated are at the foundation of this approach.
In today’s eco-culture, that requires a healthy demonstration of sensitivity to social causes and concerns. It includes a manner of speaking that is egalitarian in tone and free of condescension. People are listening and watching for measures of investment in large-scale solutions to common problems, especially at a local level.
Behålla was created to empower businesses with the tools and opportunities to advance their level of engagement with people, to demonstrate their commitment to improving the quality of life and addressing social problems, and address individual needs and interests.
Here’s how we do it.